What is an @sign?
An @sign is our version of an online identifier (i.e. @alice). Though it seems similar to a username, there’s one important distinction: Unlike a username, you won’t use your @sign to log into websites. Instead, other entities must use your @sign to “log in” to you, or access your information and connect with you on your terms.
You might be wondering: What will creating an @sign do? How will I be able to use it? The simple answer is that creating an @sign is only the first piece of the puzzle. The number of things you can do with your @sign will increase as more applications are built on the @protocol.
Launching a new internet protocol — and a new paradigm for how we engage online — may sound like a tall order. (It is.) But our collective shift towards a better Internet has already begun. Documentaries such as The Social Dilemma have caught the public’s attention, and we’re now asking how we can reclaim control of our data without sacrificing the convenience, usefulness, and, most importantly, the fun of the Internet.
And we’re closer than you may think. To put it in perspective, let’s compare @signs to electric cars. An electric car needs to be regularly repowered to travel long distances. In the past, only a small number of charging stations were available, which limited how far people could travel with electric cars.
When more and more people started buying electric cars, the world responded by building more charging stations. Now, nearly everyone with an electric car has easy access to charging stations.
Similarly, most of the “charging stations” we envision for the @sign simply don’t exist yet. But by creating an @sign of your own today, you motivate an emerging ecosystem of developers, companies, and innovators to build engaging, groundbreaking applications for it. And as more “charging stations” are put in place, you unlock more of your @sign’s full potential.
We’re not just twiddling our thumbs as we wait for the world to catch up. We’re taking a step towards change with a new wave of @sign-compatible mobile apps. These apps (or as we call them, @pps) will enable you to transact, connect, and even have fun in this new, trusted environment.
Download the first set of these privacy-conscious apps now! You can learn more about them here.
As more and more people get @signs (and more @pps become available), your Internet experience will inevitably change — for the better.