No User Databases
Typically, companies consolidate consumer information on databases that they must then keep secure from hackers, usually at great expense. To make matters worse, people’s data is in flux and must be updated constantly.
But with the @protocol, there’s no need for your company to maintain large user databases, as customers’ data will instead be stored on their own personal servers and updated in real-time. All the stress and excess work that goes into protecting and updating these massive databases (which present extremely tempting targets to hackers) will be a worry of the past.